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The story of Walthamstow FC's 'world-first' William Morris kit

The collaboration is believed to be the first between a football club and a museum.

When semi-professional Walthamstow FC released it's unusual and eye-catching new shirt in 2023, in collaboration with the William Morris gallery, it almost instantly sold out. This came as a shock to all those involved in the project - after all, the E17 club sits in the eighth tier of English Football, and ordinarily only sell a handful of replica shirts each year.

Now, a documentary has been has been made telling the story of this now-fabled collaboration. BBC Radio London's Robert Elms has been speaking to the director of 'Made in Walthamstow' to find out more.

(Image credit: Jake Green/ Walthamstow FC/ William Morris Gallery)

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6 minutes