The rapid growth of the Homeless World Cup is especially remarkable given the size of the organisation – there are just four full-time of staff.
Mexico won the tournament in 2015 and 2016
‘We didn't want to create a big istrative headquarters because then you have to go fundraising all the time.’
‘So what we've done is create this network where each country is autonomous and then buying into the brand. And that's really worked, that's why we've grown so fast, it's a a strategy that's really worked.’
Any money spent on running the Homeless World Cup is an investment that massively pays off according to Mel.
The 2016 tournament in Glasgow created $13 million in social capital.
The Homeless World Cup Foundation has created more than $364 million in social capital throughout the year via programmes from its partners around the world.
‘This is the saving to society by someone not being homeless, the amount of police time, hostel time, whatever. Then if you take them off the street you're obviously saving society that amount of money.’
‘Which means that it's billions actually that we've contributed to global society since we started.’